Website redesign and relaunch for businesses.
Rethink an established website without casually losing useful content, mature URLs or working journeys. Strategy, design and technical migration considered together.
Review the current site →A relaunch is more than a new surface.
A new visual direction may be important. A relaunch often also touches structure, content, technology, forms and organic search signals. That is why the project begins with an honest inventory rather than a blank canvas: what works, what creates friction and what must not disappear in the transition?
Redesign or relaunch?
Redesign
Primarily modernises visual language, UI and responsive behaviour. Content, URLs and the technical base may largely remain.
Relaunch
May change information architecture, content, URLs, functionality or technology. Migration, redirects, tracking and deeper QA therefore become part of the design work.
Map the existing site before drawing the new one.
URLs & organic signals
Indexable pages, existing search signals, backlinks and internal relationships are taken into account.
Content & structure
Pages, writing, media, downloads and repeated patterns are retained, improved, merged or deliberately retired.
Functions & conversion
Forms, enquiries, bookings, downloads and other important actions are documented and tested again.
Technology & quality
Mobile use, performance, accessibility, analytics, metadata and current integrations form the technical baseline.
Every relevant old URL needs a deliberate decision.
- 01Keep
The content and address remain useful
- 02Improve
Content changes while the URL remains
- 03Redirect
The old address permanently reaches the closest successor
- 04Retire
Only where there is no useful replacement or reason to preserve it
- 05Verify
Crawl, analytics and search reporting are checked after launch
Accurate mapping reduces avoidable migration risk. Rankings cannot be guaranteed and may fluctuate during a relaunch.
Design, structure and technology in one release.
LEKHI connects visual renewal with information architecture, content decisions and implementation. Staging keeps the new website inspectable while redirect mapping, metadata, forms, analytics and real devices are tested before launch.
From inventory to a controlled transition.
- 01
Audit
Capture objectives, journeys, content, URLs, technology and measurement.
- 02
Direction
Define priorities, new structure, content plan and visual principle.
- 03
Design & build
Develop the core pages and system, then migrate content and functions completely.
- 04
Staging QA
Test devices, links, forms, metadata, redirects, analytics and performance.
- 05
Launch & verify
Publish carefully, then retest status codes, indexability, tracking and critical journeys.
Before the relaunch.
Will a website lose rankings during a relaunch?
Changes can affect organic visibility. An inventory, stable relevant URLs, precise redirects and post-launch checks reduce avoidable risk; a guarantee would be dishonest.
Does all existing content need to move?
No. Content is judged by usefulness, quality and existing relevance. Removal or consolidation should be deliberate and account for established signals.
Can a redesign stay on the existing technology?
Yes, when the foundation remains reliable, maintainable and fit for the new requirements. Technology should change only to solve a concrete problem.
How is the live operation protected?
The new version is built in a separate staging environment. Launch follows content, device, form, SEO and analytics QA with a prepared redirect plan.
Understand the current website before replacing it.
Frame the existing site, objectives and critical requirements in a focused conversation.
Review the current site →